A new domain is right only when the problem is attached to the domain itself. The seven situations, what you throw away, and the comparison that changes minds.
Should I Rebuild or Start a New Domain? Seven Situations Compared Read More »
Recovery to sixty or ninety percent is the most common outcome, not a failure. How to tell a real ceiling from an unfinished job, and when to stop spending.
My Recovery Stalled at Partial: Ceiling or Unfinished Job? Read More »
A second decline usually means the original cause returned rather than a new one appearing. How to tell relapse from a new problem, and the checks that prevent it.
My Site Recovered Then Dropped Again: Six Ways a Fix Undoes Itself Read More »
Snippets change hands constantly and losing one is not a penalty. Check whether the feature still exists before trying to win it back, and whether it earned anything.
I Lost My Featured Snippet: Taken, or Switched Off? Read More »
One competitor rising is not an algorithm update. How to count queries, compare the two pages, and decide whether the lost position is worth chasing at all.
A Competitor Overtook Me Overnight: Competition or Update? Read More »
A single-market drop points at hreflang, a local competitor, a regional SERP change or a crawling issue. How to segment, diagnose and decide if it is worth fixing.
Traffic Dropped in One Country Only: Hreflang, Competitors and When to Ignore It Read More »
Google indexes the mobile version, so anything missing from your mobile template is missing from your site. The device-specific causes and how to check each.
Traffic Dropped on Mobile but Not Desktop: Six Device-Specific Causes to Check Read More »
Losing your own brand query is rarely a quality demotion. What the SERP tells you in ten seconds, and which of the causes are actually worth fixing.
My Brand Name Is Not Ranking First Anymore: The Four Causes and Which Are Worth Fixing Read More »
A homepage-only drop rules out a site-wide demotion. The technical causes in the order to check them, the brand SERP question, and what each fix takes.
My Homepage Lost Rankings but Other Pages Are Fine Read More »
Deindexing is different from ranking lower, and Search Console names the reason per URL. What each exclusion reason means and how long each takes to reverse.
Google Deindexed My Pages: Reading the Exclusion Reasons Read More »