Google uses Core Web Vitals in ranking but says good scores do not guarantee rankings. The three metrics, how much they matter, field versus lab data, and what to fix first.
Core Web Vitals and Rankings: What Google Actually Confirmed Read More »
Google shows newer content only where people expect it: news, recurring events and fast-changing topics. How query deserves freshness works, why it fades, and how to handle recurring event pages.
Google’s Freshness Systems: Which Searches Reward New Content, and Which Don’t Read More »
Google hides near-identical results and does not repeat featured snippet pages on page one. How deduplication works in the results and the index, and what to do about duplicates and syndication.
Google’s Deduplication Systems: Why Your Page Vanished After Winning a Featured Snippet Read More »
Google generally shows no more than two listings from one site in its top results. When the limit applies, how it differs from keyword cannibalisation, and how to plan content around it.
Google’s Site Diversity System: Why You Only Get Two Results on Page One Read More »
Google’s reviews system rewards original, expert reviews. What it covers, how it moved from product reviews to all reviews, when it assesses whole sites, and how to tell if it is affecting you.
Google’s Reviews System in 2026: What It Rewards and How It Judges Review Sites Read More »
Google indexes and ranks the mobile version of every page, for desktop searchers too. The timeline to July 2024, where mobile and desktop versions differ, and how to check what Google sees.
Mobile-First Indexing Explained: What Google Reads, and Why It Matters on Desktop Too Read More »
YMYL covers topics where content could harm health, finances, safety or society. The four types of harm, the September 2025 changes, how to tell if your topic qualifies, and what it means for ranking.
What Is YMYL? Google’s Definition, the Four Types of Harm and What Changed in 2025 Read More »
RankBrain relates words to concepts and, per 2023 sworn testimony, re-orders the top 20 or 30 results. How it differs from BERT and neural matching, and what it means for traffic drops.
RankBrain Explained: What It Does, What It Doesn’t, and What the Trial Revealed Read More »
Google removed public PageRank in 2016. What PageRank checkers show instead, how Domain Rating, Domain Authority and Authority Score work, and what Google said about them in June 2026.
Why You Can’t Check PageRank Any More, and What DR and DA Really Measure Read More »
The history of Google PageRank from Stanford research in 1996 to the public toolbar score, its removal in 2016, and its place in Google’s core ranking systems today.
PageRank History: From the 1998 Paper to the Toolbar’s Removal Read More »