Google generally shows no more than two listings from one site in its top results. When the limit applies, how it differs from keyword cannibalisation, and how to plan content around it.
Google’s Site Diversity System: Why You Only Get Two Results on Page One Read More »
Google’s reviews system rewards original, expert reviews. What it covers, how it moved from product reviews to all reviews, when it assesses whole sites, and how to tell if it is affecting you.
Google’s Reviews System in 2026: What It Rewards and How It Judges Review Sites Read More »
Google indexes and ranks the mobile version of every page, for desktop searchers too. The timeline to July 2024, where mobile and desktop versions differ, and how to check what Google sees.
Mobile-First Indexing Explained: What Google Reads, and Why It Matters on Desktop Too Read More »
YMYL covers topics where content could harm health, finances, safety or society. The four types of harm, the September 2025 changes, how to tell if your topic qualifies, and what it means for ranking.
What Is YMYL? Google’s Definition, the Four Types of Harm and What Changed in 2025 Read More »
RankBrain relates words to concepts and, per 2023 sworn testimony, re-orders the top 20 or 30 results. How it differs from BERT and neural matching, and what it means for traffic drops.
RankBrain Explained: What It Does, What It Doesn’t, and What the Trial Revealed Read More »
Google removed public PageRank in 2016. What PageRank checkers show instead, how Domain Rating, Domain Authority and Authority Score work, and what Google said about them in June 2026.
Why You Can’t Check PageRank Any More, and What DR and DA Really Measure Read More »
The history of Google PageRank from Stanford research in 1996 to the public toolbar score, its removal in 2016, and its place in Google’s core ranking systems today.
PageRank History: From the 1998 Paper to the Toolbar’s Removal Read More »
PageRank judges a page’s importance from the links pointing to it, and Google confirms it remains part of core ranking. How it works, how it changed, and what it means for traffic drops.
What Is PageRank, and Does Google Still Use It? Read More »
Every ranking system in Google’s official guide, last updated December 2025: what each does, what it means for your site, and which ones can explain a traffic drop.
Google’s Ranking Systems Explained: All 17 Active Systems and 4 Retired Ones Read More »
Thirteen common SEO claims checked against Google documentation, public statements and sworn testimony, each with a verdict and a link to the full explanation.
Google SEO Myths: 13 Claims Checked Against What Google Actually Said Read More »