Two auto parts sites ran the same articles. One fell 97 percent to six visits a month, the other grew 17 percent. What decided which domain Google kept.
Ecommerce Case Study: Same Content, Two Domains, One Lost 97% Read More »
A Canadian news site lost effectively all search traffic in March 2024. Every article was copied and auto-published. The diagnosis, and why the honest answer was that recovery would be difficult.
News Publisher Case Study: Traffic to Zero at the March 2024 Core Update Read More »
A YMYL home care site believed it had lost traffic. Impressions had risen 21 percent while clicks stayed flat and CTR fell from 2.2 to 1.8 percent. The diagnosis and the roadmap.
Healthcare Case Study: Impressions Up 21%, Clicks Flat, CTR Down Read More »
Google Penguin launched in April 2012 and ran as a periodic filter until 2016, when link evaluation became real time and devaluing rather than punishing. What that means for disavowing now.
Google Penguin Update: Link Spam History and What Replaced It (SpamBrain) Read More »
Google Panda launched in February 2011 and introduced site-level quality scoring. It merged into the core systems in 2016, but the judgement it created still drives most recovery work today.
Google Panda Update: What It Was, What It Targeted, and Why It Still Matters in 2026 Read More »
Flat impressions with falling clicks is click displacement, not a ranking penalty. The Search Console signature that separates AI Overviews from an algorithm drop, with the published CTR data.
Impressions Stable, Clicks Falling: How to Tell AI Overviews from an Algorithm Drop Read More »
The complete Google algorithm update history from Panda in 2011 to the latest 2026 rollouts, with a live chart of confirmed updates and what each era taught us about recovery.
Google Algorithm Update History: Every Major Update from Panda (2011) to Today Read More »
A ranking drop with no confirmed Google update usually has one of seven causes, and six of them are not algorithm events. Diagnose each in order with the exact Search Console signal.
Rankings Dropped But No Google Update? 7 Causes and How to Diagnose Each Read More »
What to do in the first two days after a Google algorithm update hits: preserve Search Console evidence, match the drop date, scope the damage, and why you should change nothing yet.
Hit by a Google Update? The First 48 Hours Checklist (Do This, Not That) Read More »
Google algorithm recovery takes two to four months in most cases. Timelines by update type, why core updates make you wait 82 days on average, and what actually speeds recovery up.
How Long Does Google Algorithm Recovery Take? Real Timelines by Update Type Read More »