The same listing appears on hundreds of sites through shared feeds. Why property sites get demoted, the three structural problems, and the five-step recovery.
Real Estate Website SEO Recovery: Shared Feeds, Dead Listings and Doorways Read More »
Google Search ignores llms.txt, including for AI features, and no major AI company says its search crawler reads it. Who it helps, and what to do instead.
llms.txt: Does It Do Anything Yet? Read More »
Google’s 15 May 2026 guide says structured data is not required for AI Overviews or AI Mode. What changed, whether to remove FAQ schema, and what actually earns citation.
Schema Markup and AI Search: What Google Actually Said in 2026 Read More »
AI Overviews summarise one query above the results; AI Mode replaces them with a conversation and fans out into many searches. Search Console merges both. What each rewards.
AI Mode vs AI Overviews: Two Surfaces, One Report Read More »
Google lists 16 spam policies, last updated 28 August 2026. Each explained in a line, grouped by what it is about, with the four 2026 changes most roundups miss.
Every Google Spam Policy Explained: All 16, Grouped Read More »
These platforms only cite pages their search crawlers can fetch. Which bot matters for each, the three ways sites block themselves, and what you can actually control.
How to Get Cited by ChatGPT, Perplexity and Claude Read More »
Travel sites face seasonality, Google’s own travel features and AI answers at once. Only one is a demotion. How to separate them and what actually recovers a travel site.
Travel and Hospitality Site Recovery: Season, SERP or Demotion? Read More »
Recipe sites were among the hardest hit since September 2023. Why rewriting recipes does not work, and the six-step recovery that changes what the site is made of.
Recipe and Food Blog Recovery After the Helpful Content Update Read More »
A core update reassesses quality and recovers at the next core update. A spam update enforces a policy and recovers in weeks. Three signals that tell them apart.
Core Update vs Spam Update: Which One Hit You? Read More »
The median rollout is 13 days, core updates 14 and spam 7. Measured from 53 confirmed updates since 2020, with the full range, the 2026 shift, and the limits stated.
How Long Google Updates Actually Take: 53 Rollouts Measured Read More »