Three October 2026 documentation changes: fabricated authors described as deception, hand fact-checking AI called critical, and a stated 3 to 6 month recovery timeline.
Google Now Calls Fake Author Profiles Deception: October 2026 Guidance Changes Read More »
The May 2026 core update ended on 2 June and Google has confirmed none since. What the silence means for anyone demoted, and what to do with the wait.
No Core Update Since May 2026: The Longest Gap in Over Three Years Read More »
The report rolled out worldwide on 31 August 2026, so a missing tab is usually about where you are looking. An empty report is a different problem with ten causes.
Why Can’t I See the Generative AI Tab in Search Console? Read More »
Three controls do three different jobs and two cause damage you did not intend. Why most sites should stay in, when opting out is defensible, and what to check first.
Should You Opt Out of Google’s AI Features? Read More »
Falling AI impressions mean your pages are selected less often for AI Overviews and AI Mode. The seven factors that move them, and why to check rankings first.
Generative AI Impressions Dropped in Search Console: What It Actually Means Read More »
Sitelinks are generated automatically and cannot be requested. The six usual causes, the four checks to run, and why chasing the feature is the wrong move.
My Sitelinks Disappeared: Read It as a Symptom, Not a Problem Read More »
Wait for judgements, act on faults. How long each situation needs, what acting early costs, and the second wait almost nobody plans for.
How Long Should I Wait Before Doing Anything About a Traffic Drop? Read More »
A disavow file subtracts value and applies gradually. How to confirm it caused your decline, how to review the file, and how to reverse it properly.
Traffic Dropped After Uploading a Disavow File: How to Reverse It Read More »
Average position moves when your query mix changes, even when every ranking holds. The ten minute check, when it is an early warning, and what to report instead.
Rankings Dropped but Traffic Is the Same: Usually a False Alarm Read More »
Buying a site means buying its history. Whether the decline began before the sale, at handover or with your changes, and which inherited problems are recoverable.
Traffic Dropped After Buying an Existing Website: What You Inherited Read More »