Falling AI impressions mean your pages are selected less often for AI Overviews and AI Mode. The seven factors that move them, and why to check rankings first.
Generative AI Impressions Dropped in Search Console: What It Actually Means Read More »
Sitelinks are generated automatically and cannot be requested. The six usual causes, the four checks to run, and why chasing the feature is the wrong move.
My Sitelinks Disappeared: Read It as a Symptom, Not a Problem Read More »
Wait for judgements, act on faults. How long each situation needs, what acting early costs, and the second wait almost nobody plans for.
How Long Should I Wait Before Doing Anything About a Traffic Drop? Read More »
A disavow file subtracts value and applies gradually. How to confirm it caused your decline, how to review the file, and how to reverse it properly.
Traffic Dropped After Uploading a Disavow File: How to Reverse It Read More »
Average position moves when your query mix changes, even when every ranking holds. The ten minute check, when it is an early warning, and what to report instead.
Rankings Dropped but Traffic Is the Same: Usually a False Alarm Read More »
Buying a site means buying its history. Whether the decline began before the sale, at handover or with your changes, and which inherited problems are recoverable.
Traffic Dropped After Buying an Existing Website: What You Inherited Read More »
Every argument about whether a recovery worked is an argument about the baseline. Which period to use, what to record, and three ways baselines get gamed.
How to Set a Recovery Baseline Read More »
Site-wide totals hide partial recoveries. Segment by page group, read four metrics in order, and avoid the four false readings that cost correct decisions.
How to Know If the Recovery Actually Worked: Segment, Measure, Verify Read More »
Four numbers, a seventy percent recovery factor, and a worked example where the same traffic loss produces opposite decisions. What the sum leaves out.
How Do I Know If Recovery Is Worth the Cost? Read More »
AI assistance is not a violation. Unreviewed output at volume is. How to tell which caused your decline, and the five step fix in order.
Traffic Dropped After I Added AI Content Read More »