Roughly one engagement in ten is genuinely unrecoverable. The three situations where that is true, what is not on the list, and what to do with the answer.
When Google Will Never Bring Your Traffic Back: The Three Unrecoverable Cases Read More »
Plugin and theme updates silently break noindex, canonicals, robots and rendering. What breaks, how to compare against a working version, and how to prevent it.
Traffic Dropped After a WordPress Update: Seven Things Plugins Break Read More »
New domains get a short visibility boost then settle to what their authority supports. How to tell freshness decay from a real problem, and what actually moves a new site.
My New Site Is Not Ranking at All: Freshness Decay or a Real Problem? Read More »
Deleted pages often carried links, internal links and rankings that earned no traffic themselves. What deletion removes, what is recoverable, and in what order.
Traffic Dropped After I Deleted Pages: Fixing Bad Pruning Read More »
A correct diagnosis explained badly loses budget. What to lead with, how to separate fact from hypothesis, an update template, and the five things not to say.
How to Explain a Traffic Drop to Your Boss or Client Without Overpromising Read More »
Most expensive damage in algorithm recovery is self-inflicted and happens in week one. Six things to avoid, and the measurement work to do instead.
What Not to Do in the First Week After a Traffic Drop: Six Costly Reactions Read More »
A new domain is right only when the problem is attached to the domain itself. The seven situations, what you throw away, and the comparison that changes minds.
Should I Rebuild or Start a New Domain? Seven Situations Compared Read More »
Recovery to sixty or ninety percent is the most common outcome, not a failure. How to tell a real ceiling from an unfinished job, and when to stop spending.
My Recovery Stalled at Partial: Ceiling or Unfinished Job? Read More »
A second decline usually means the original cause returned rather than a new one appearing. How to tell relapse from a new problem, and the checks that prevent it.
My Site Recovered Then Dropped Again: Six Ways a Fix Undoes Itself Read More »
Snippets change hands constantly and losing one is not a penalty. Check whether the feature still exists before trying to win it back, and whether it earned anything.
I Lost My Featured Snippet: Taken, or Switched Off? Read More »