One competitor rising is not an algorithm update. How to count queries, compare the two pages, and decide whether the lost position is worth chasing at all.
A Competitor Overtook Me Overnight: Competition or Update? Read More »
A single-market drop points at hreflang, a local competitor, a regional SERP change or a crawling issue. How to segment, diagnose and decide if it is worth fixing.
Traffic Dropped in One Country Only: Hreflang, Competitors and When to Ignore It Read More »
Google indexes the mobile version, so anything missing from your mobile template is missing from your site. The device-specific causes and how to check each.
Traffic Dropped on Mobile but Not Desktop: Six Device-Specific Causes to Check Read More »
Losing your own brand query is rarely a quality demotion. What the SERP tells you in ten seconds, and which of the causes are actually worth fixing.
My Brand Name Is Not Ranking First Anymore: The Four Causes and Which Are Worth Fixing Read More »
A homepage-only drop rules out a site-wide demotion. The technical causes in the order to check them, the brand SERP question, and what each fix takes.
My Homepage Lost Rankings but Other Pages Are Fine Read More »
Deindexing is different from ranking lower, and Search Console names the reason per URL. What each exclusion reason means and how long each takes to reverse.
Google Deindexed My Pages: Reading the Exclusion Reasons Read More »
Compare year on year, not month on month. Four metric signatures that separate a seasonal dip from a demotion, and the definitive test that settles it.
Is My Traffic Drop Seasonal or an Algorithm Update? Read More »
A correct migration dips for two to four weeks then recovers. How to tell settling from a mapping failure, what transfers, and what is lost permanently.
Traffic Dropped After a Site Migration: Settling or Failing? Read More »
A redesign drop is almost never an algorithm event. The five mechanical causes, how to tell normal settling from real damage, and the order to fix them in.
Traffic Dropped After a Website Redesign: What Actually Broke Read More »
If average position held while clicks fell, you lost the click and not the ranking. Eight causes, only one of which is AI Overviews, and how to tell them apart.
Traffic Dropped but Rankings Are the Same: The Eight Causes Read More »